RACK TO SCHOOL MEDIA

As part of Nordstrom Rack’s Back-to-School campaign, I executed paid media creative within a bold, high-energy visual system designed for both young adults and kids. The campaign’s palette was split - tonal hues for young adults and vibrant, mixed colors for kids, creating tailored appeal for each audience.

For paid media placements, I applied the campaign’s flexible grid system to house imagery and copy, ensuring consistency with other channels while adapting for various ad formats. A subtle grid-paper texture, inspired by classic school notebooks, tied the work back to the broader brand storytelling.

Campaign look and feel developed in collaboration with Robert Trozzo (designer).