NORDSTROM RACK HOLIDAY
I led the creative development for Nordstrom Rack’s paid media during the holiday season, while also contributing to the campaign’s overall look and feel. Each year I established scalable design systems that enabled fast production of high-volume assets while keeping Rack’s distinct swagger energy front and center.
Created a series of mobile-first ads optimized for Pinterest’s fast-scroll environment. Each piece balances bold typography, vibrant styling, and campaign cohesion - designed to stand out individually while building a unified brand story.
CAROUSEL TUNER
A dual-path Pinterest carousel experience that tailors the journey to the user’s taste, showing products and brands aligned with their chosen vibe.
SLOT MACHINE TREATMENT
To bring flexibility to holiday messaging, I created a slot machine–inspired motion template. This approach allowed us to deliver layered messages within tight space constraints while maintaining a clean visual style. The motion became a recognizable thread across the campaign and gave us room to highlight key brands, price points, and gift recipients - all while showcasing the breadth of our offering in an engaging, efficient format.
SITE BANNER
PAID MEDIA
BLACK FRIDAY HOMEPAGE
OUT OF HOME
Over 140 unique placements were developed across billboards, urban panels, and rideshare screens. I built a scalable visual system anchored in bold typography that allowed our campaign imagery to take center stage. Layouts were intentionally simple and repeatable, enabling efficient production at scale while preserving a cohesive, high-impact look across vastly different formats.
